Thursday, September 17, 2009

OK - I ate the Kashi!

Well, I received the free sample of Kashi cereal in the mail the other day.

My first impression was Kashi knows good marketing! The reason I say that is because I was expecting a FREE COUPON for the cereal. That coupon may have never been used because I'm not keen on food shopping and when I do I often forget where my coupons are. The fact that they sent an actual box of the cereal WORKED.  Some how I managed to remember to buy some Parmalat milk in the box before my sample showed up. I rarely buy milk because I'm slightly lactose intolerant. I guess I should consider buying some Lactaid.  I can handle dairy in small amounts. I think the lactose intolerant thing is just a mental thing on my part because I LOVE cheese, ice cream, and yogurt and they rarely bother me. Maybe because Mom made us eat so darn much cereal as a kid my stomach started to balk.  BUT I DIGRESS!

Well now I know why Total is  trying to TKO Kashi.  My first impression (sight) was "Lordy, this stuff looks like Kibbles and Bits / crumbled Granola bars". Now that's NOT good since Kibbles and Bits is a dog food and Granola doesn't really work for me. But, since I try not to judge a book by it's cover, I smelled it (good), then decided to taste some dry without the milk. DUSTY and DRY, but slightly, deliciously sweet.  I asked them to send me the one with dried blueberries and that's the part I liked the most. I ate the rest with milk and was a little put off by the texture, but none the less ate it all.  Not because I was hungry or anthing but because IT TASTES GOOD. After I finished I actually wished I had another sample.... but since I need to curb my appetite these days maybe it was good I didn't have another.

That was Monday, and everyday since then I have thought about that damned cereal. OK, I promised myself I will go to the supermarket tomorrow (remember I don't really like food shopping) to get another box. GO KASHI! Next time I'll just let it soak in the milk to soften the texture a little. Total Raisin Bran, I love ya, but remember you started it. I had NEVER heard of Kashi until you took square aim at the brand. Just remember, sometimes it's not what you said, it's what you DIDN'T say that I notice.
              And Total DIDN'T say that Kashi tastes good!

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